The grocery business is a 1.4 trillion dollar market, and there is a huge pent up demand to buy online. Existing e-grocery solutions represent tradeoffs between cost, immediacy, service, returns, assortment and convenience in general. So we developed a model that allow you to buy groceries online without paying extra or having to wait 24 hours to receive your purchase.

TakeOff is a marketplace for existing retailers to sell their inventories online in a viable way. We are an enabler not a competitor. We will complement the actual retail landscape providing the best alternative for those who want to shop online and allowing retailers to transform offline shoppers to online shoppers without losing them.

Our goal is to better serve consumers who want to shop groceries online, while representing a different channel for retailers and existing e-commerce players to sell their products. At the same time we are allowing retailers to serve new locations and consumers outside of their natural trading area, and defend themselves from the successful penetration of e-commerce models.

All this project is possible through the use of technology warehouse automation and automated handling of goods. We will complement the actual retail landscape providing the best alternative for those who want to shop online and allowing retailers to transform offline shoppers to online shoppers without losing them.

Author: Rafael Pieretti.